{How to} Build Lead Scoring model in Dynamics 365 Customer Insights

Hello Everyone,

Today I am going to share my thoughts on how to build lead scoring model in Dynamics 365 Customer Insights.

Let's get's started.

To create a lead scoring model in Dynamics 365 Customer Insights, follow these steps:

1. Navigate to Outbound marketing >  Lead management > Scoring models. This will take you to a list of existing models.

2. On the command bar, select New. The New Lead Scoring Model page opens, with the Design tab shown. This designer is similar to other designers in Customer Insights - Journeys.

Here are some additional details to consider when creating lead -scoring models:

Lead -scoring prerequisites and requirements:

The Lead-scoring feature integrates various aspects of Customer Insights - Journeys, including contacts, leads, customer journeys, marketing forms, interactions and insights.

Only leads associated with parent contacts or accounts can be scored. Automatic lead scoring works for leads that have a parent contact or account associated with them.

For leads generated or updated by marketing forms configured to update both leads and contacts, the marketing form establishes the lead/contact pair.

Users can manually associate a lead with a parent contact or account using the inquiry stage of the lead to opportunity marketing sales process business process.

Scoring Interactions:

Dynamics 365 Customer Insights - Journeys calculates a score for each lead based on demographics details, firmographic details, and actions taken by the associated contacts(or for account-based leads, contacts belonging to the associated account).

Score interactions include opening an email, submitting a landing page, visiting your website or attending an event.

Each scoring model includes a sales-ready threshold. when a lead's score passes this threshold, it gets marked as sales ready, triggering other events within Dynamics 365, such as advancing the lead through its business process or alerting tele prospectors or salespeople.

That's it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

#365BlogPostsin365Days

{How to} Real time marketing customer journey send email notification to the manager based on customer clicks email on Dynamics 365 Marketing

Hello Everyone,

Today I am going to share my thoughts on how to send email notifications to the account manager based on the customers behavior.

Let's get's started.

To set up real-time email notifications for the manager based on customer clicks in Dynamics 365 Marketing, follow these steps:

1. Create a Trigger-Based Journey:

Navigate to Outbound marketing > Marketing Execution > Customer Journeys.

Click New on the command bar to create a new customer journey.

Choose to start from scratch.

In the customer journey designer, assemble the pipeline that defines each step of the journey.

2. Set Audience and Trigger:

Select Set audience (or click the "+" button).

Choose a segment that includes the contacts you want to target with your campaign. Ensure this segment contains fictional contacts with valid email addresses.

Add a trigger to the Journey. For example, you can use the Email link clicked trigger.

3. Create an Email Activity:

Add an Email tile to your journey.

Configure  the email message you want to send. you can use a previously designed and published marketing email.

In your email. define all the links in a custom way using the CloudPageUrl function. Use this function with two parameters:

• The ID of your Cloud Page.
• The URL to redirect to.
• An eventDefinitionName (e.g., "followupEmail").

Example: 

<a href="%%=RedirectTo(CloudpageUrl(123, 'event', ' followupEmail' , 'redirectTo' , '5' ))==%%">Click  here</a>

4. Send Email Notification to the Manager:

Add an Email tile after the trigger.

Configure this email specifically for the manager. Use the appropriate email address for the manager.

Notify the manager about the customer interaction by including relevant details in the email content.

5. Test and Activate:

Test your customer journet thoroughly to ensure it works as expected.

Once satisfied, activate the journey to start sending real-time email notifications to the manager based on customer interactions.

Remember that real-time journeys allow you to engage customer promptly when they interact with your emails.

That's it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

#365BlogPostsin365Days

{Do you know} Where do they store customer information when a customer register for an event on Dynamics 365 Marketing

Hello Everyone,

Today I am going to share my thoughts on event registration, When a customer register for an event and where do they actually store customer information on Dynamics 365 Marketing.

Let's get's started.

When a customer registers for an event on Dynamics 365 Marketing, the records are stored in the Event Registration section. 

Here's how it works:

1. Event Registration Records:  Each time someone fills out an event registration form, their email address is checked to see if they already exist in Dynamics 365 as a Contact.

If not, a new Contact record is created for them, and an Event Registration is linked to that new Contact.

2. Event Management Work Area: To view all current registrations and pass assignments and to create them manually in the system, you can work in either of the following entities within the Events work area:

a) Events > Event > Event Registrations: Here: you can view and create registrations for all events.

b) Events > Event > Events: Open an event record and go to the Registration & Attendance tab to view and create registrations for the selected event.

To view or create individual session registrations, navigate to the Agenda tab of the event record and open a session listed there.

Remember, this process helps event managers evaluate resource needs, session capacities and attendees preferences. It ensures that attendees have reserved seats for the sessions they want to attend!.

That's it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

#365BlogPostsin365Days

{How to} Create Lead Scoring Matrix on Dynamics 365 Marketing

Hello Everyone,

Today I am going to share my thoughts on how to create lead scoring on Dynamics 365 Marketing.

Let's get's started.

Suppose you have a requirement to create a brand new lead scoring matrix on Dynamics 365 Marketing.

How do you do that?

In Dynamics 365 Marketing, Lead scoring helps you prioritize and qualify leads based on their interactions and attribites. Let's dive into hoe you can set up lead scoring models:

1. Navigate to Scoring Models:

Go to Outbound marketing > Lead management > Scoring Models.

Here, you'll find a list of existing models. You can create, delete, search, sort or filter items in the list.

To create a new model, select New.

2. Design Your  Scoring Model:

When creating a new model, you'll be taken to the Design tab.

Use a combination of condition/action tile pairs to build your scoring models.

Conditions define the criteria for scoring(e.g email opens, webiste visits, form submissions).

Actions determine how points are assigned based on interactions(e.g.. +10 points for clicking an email link).

Actions determine how points are assigned based on interactions (e.g., +10 points for clicking an email link).

Connect these tiles to create a flow that calculates scores for leads.

3. Set Threholds:

Each scoring model includes a sales-ready threshold.

When a lead's score surpasses this threshold, it's marked as sales-ready.

This can trigger other events within Dynamics 365, such as advancing the lead through its business process or alerting salespeople.

4. Privacy Considerations:

Automatic lead scoring can introduce data privacy issues.

Ensure compliance with relevant data privacy regulations when using lead scoring features.

Remember, lead scoring  is a powerful tool, but thoughtful design and testing are essential for effective lead management.

That's it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

#365BlogPostsin365Days

Improvements on Microsoft Dataverse connector to import large dataverse tables into Customer Insights - Data.

Hello Everyone,

Today I am going to share my thoughts on the improvements on Microsoft Dataverse Connector to import large dataverse tables into Customer Insights - Data.

Let's get's started.

Certainly! The Microsoft Dataverse Connector has undergone significant enhancements, enabling seamless import of large dataverse tables into Customer Insights - Data. 

Here are the key features:

1. Selective Tables Import:

You can now select specific tables, columns, and even rows from Dataverse to import into Customer Insights.

New row filters allow you to save time by choosing only the data you need.

2. Performance improvements:

The Dataverse connector has been optimized to be best choice for importing tables.

Smoothly import large Dataverse tables into Customer Insights without previous scale or performance limitations.

3. Flexible Column Processing:

Select only the columns you want to process and output in Customer Insights.

Apply filters to exclude inactive records or include records modified within a specific time frame(e.g the last year).

4. Automatic Linking:

Tables imported via the Dataverse connector are automatically linked to the unified CustomerProfile tables in Customer Insights.

These improvements empower you with more control, faster performance, and efficient data management within Dynamics 365 Customer Insights.

No more read-only mandatory tables selections!.

That's it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

#365BlogPostsin365Days

{How to} Export Dynamics 3765 CE table columns along its data types

Hello Everyone,

Today  I am going to show how to export the Dynamics 365 CE table columns and its data types.

Let's get's started.

Suppose you have a request from business to export the dynamics 365 CE data along with its data types.

How do you do that?

Certainly! To export Dynamics 365 CE table columns along with their data types, follow these stepss:

1. Open the Dynamics 365 CE Environment.

2. Navigate to the specific table you want to export.

3. Click on the Data tab.

4. From the submenu, select "Export data".

5. Wait a few moments for the process to complete.

6. Click the link that says "Download exported data" on the left side.

7. Extract the downloaded zip file to a folder.

8. Inside the folder, you'll find a CSV file. Each column in the CSV corresponds to a table column, including its name and data type.

Alternatively, you can use third-party tools like XrmToolBox with free plugins(such as Metadata related ones) to achieve similar results. However, the built-in method described above is provided by Microsoft and is straightforward. Happy exporting!.

That's it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

#365BlogPostsin365Days

{How to} Lock and Unlock customizations for other user roles on Dynamics 365 Model Driven App

Hello Everyone,

Today I am going to show how to lock and unlock customizations for other user roles other than Administrators.

Let's get's started.

Login into Dynamics 365 Sales Hub.

Click on Sales Accelerator.

Settings new  work item appearance window will be displayed.

You can switch the admin mode to YES and a check box with the LOCK CUSTOMIZATIONS will appear on the right hand corner of the screen where the sellers can't edit any changes as admin mode is turned on, and save the changes.

That't it for today.

I hope this helps.

Malla Reddy Gurram

#365BlogPostsin365Days