{How to} Double Opt in to improve engagement and compliance in Dynamics 365 Customer Insights

Hello Everyone,

Today I am going to share my thoughts on Improve engagement and compliance with double opt in Dynamics 365 Customer Insights.

Let's get's started.

Double Opt-in is a valuable too for email marketing within Dynamics 365 Customer Insights. Let's dive into the details.

1. Business Value;

Double opt-in ensures a high-quality, engaged subcribers base by requiring users to confirm their subscription through a follow-up emial.

It reduces spam complaints, bounce rates and enhances sender reputation.

Compliance with data protection regulations is supported.

2. Feature Details:

Administrators can enable double opt-in at a compliance profile level.

Easily enforce double opt-in flow for all forms using the compliance profile.

Use familiar concepts like triggers and journeys to orchestrate the double opt-in process, customizing it to meet your business needs.

New contacts(or leads) won't be created until the customer confirms their opt-in keeping your lists free of bad data.

Stay compliant with privacy and data protection laws by using this functionality/

Remember, implementing double opt-in can lead to increased open and click through rates, ultimately enhancing the overall brand experience for subscribers.

That's it for today.

I hope this helps.

Malla  Reddy Gurram(@UK365GUY)

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